Search results

• 2013

  Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

  Weinstein, A., Oct 31 2013, Taylor and Francis. 241 p.

  Research output: Book/Report › Book
• 2012

  Segmentation strategies for hospitality managers: Target marketing for competitive advantage

  Morritt, R. M. & Weinstein, A., 2012, Taylor and Francis. 236 p.

  Research output: Book/Report › Book