Personal profile

About

Dr. Jim Barry is a 25 year veteran of the corporate world with experience in industrial, government and commercial marketing. During this time, he served in a variety of executive marketing roles with several Fortune 50 companies and start-up ventures.

As an NSU marketing professor, Jim’s teaching experience covers a wide range of internet marketing, social media and international business courses. Dr. Barry is the recipient of the Faculty Member of the Year and has published award winning articles for The Journal of Business and Industrial Marketing, the Journal of Global Marketing, the Journal of Marketing ManagementThe Journal of Services MarketingThe European Journal of Marketing, American Marketing Association’s Educator Conferences and the Academy of Marketing Science on a number of relationship marketing topics.

As founder of Marketing P2P, his social media and internet marketing company conducts full week corporate workshops and webinars for companies seeking to transform their traditional selling approaches to social selling. The company also develops integrated social media and search engine marketing solutions for professional services throughout South Florida. While at GE, Rockwell, BFGoodrich and AT&T, Jim spearheaded a number of business planning efforts and acquisition studies aimed at transforming corporate market focus. He received his B.S. in Electrical Engineering from the University of Notre Dame, an M.B.A. from DePaul University and a D.B.A. from NSU.

Education/Academic qualification

M.B.A. Marketing, DePaul University

D.B.A. Marketing, Nova Southeastern University

B.S. Electrical Engineering, University of Notre Dame

Disciplines

  • Business
  • Marketing