Rippé, C., Cummins, S., Weisfeld-Spolter, S. & Yurova, Y., 2018, Developments in Marketing Science: Proceedings of the Academy of Marketing Science.Springer Nature, p. 4751 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Yurova, Y. V., Yurov, K. M. & Potter, R. E., Jan 1 2008, Emergent Strategies for E-Business Processes, Services and Implications: Advancing Corporate Frameworks.
Research output: Chapter in Book/Report/Conference proceeding › Chapter