Launching a Strategic Social Media Presence for the NSU Write from the Start Writing and Communication Center

This presentation will offer a case study of one writing center’s implementation and use of social media, and provide participants with strategies and suggestions for enhancing social media use in their writing centers. The NSU Write from the Start Writing and Communication Center (WCC) celebrated its grand opening at Nova Southeastern University in September 2018. This panel presentation will first provide an overview of the social media campaign and specific objectives that M.A. in Composition, Rhetoric, and Digital Media students at NSU completed as part of their WRIT 5900: Social Media Writing and Strategy course during the Summer 2018 to support the WCC’s launch. The second portion of the panel will feature NSU’s WCC social media team and will discuss the WCC’s social presence implementation during Fall 2018, and provide and discuss lessons learned and strategies participants can use at their home institutions.